Gee and Hayes bring forth fantastic points in chapter one such how the “consumer” never had the ability to “produce” work unless it was confirmed by a higher authority. Gee and Hayes chose how to classify readers and writers into two categories: The consumer, the person who receives a written work and the producer, the writer who produces the work for the consumer ( 2011, 2). This is an interesting notion to explain how we as readers and writers did not have the ability to write what we wanted unless it was approved. Universal reading by far was neglected until Sweden changed this. For instance, Gee and Hayes state that Sweden created universal reading by allowing people to read the bible in every home. Further, to ensure that each consumer had a copy, priests visited homes give a copy and make sure that the “consumer” was able to read (3). Hence, the production of books commenced after universal reading was allowed. The concept of this is astonishing because many of us take for granted the freedom we have to produce works and read them as often as we like. Equality was an issue amongst low and high incomers. Those with more privilege had better chances to publish anything, while low incomers with less power needed to go through the king to be approved. Now, equality is not an issue and one doesn’t have to go through the king to ask for permission for freedom of speech. But with all that equality and universal reading comes great responsibility. Today, many people take social media for granted. The reason why I say this is because many people on facebook write about their problems or post ridiculous images to convey a point. Sometimes these images can be hurtful and inappropriate. Moreover, authors who have published works have their ideas stolen and do not get the credit they deserve because the internet makes it so easy for one to steal someone’s hard work. Hence, equality can become an issue. Moreover, the authors point that because we do not have authority to watch over what we want to say, large groups of people with diverse ideas are not always heard (3). There is so much to say and the consumer can get overwhelmed and have a difficult time choosing who to hear. We cannot pay attention to everyone who has published works or voiced issues because of the digital media, but on the other hand it is a fantastic resource to voice out opinions. The issue here is that we have to somehow create a balance of the advantages we have in the digital media. Things that are not necessary or hold value should be avoided because it just wastes time for readers who want to find valuable sources to read. With digital media, one can use images, videos and more to convey a powerful point. In today’s world, we have the ability to read and write whatever we chose, but also need to carefully chose what we say online because it’s in the web forever. But like I said, people take this notion for granted and interfere with people who want to avoid things like that.